憾庆核傲垢渺蒲迟五方瓜居截
第一章 单元测试
1、 The most prominent feature of entrepreneurial activity is ( )
A:innovation-led
B:at the front end of the enterprise life cycle
C:highly uncertain
D:highly resource-constrained
答案: highly uncertain
2、 The following is the closest to entrepreneurial thinking ( )
A:Timely Adjustment
B:Rapid Iteration
C:Effect Logic
D:Cause and Effect
答案: Effect Logic
3、 One of the special features of entrepreneurial activity is that it is based on predictive logic to achieve entrepreneurial goals ( )
A:对
B:错
答案: 错
4、 Invention, innovation and entrepreneurship are closely related and mutually beneficial ( )
A:对
B:错
答案: 错
5、 “A bird in the hand” is one of the basic principles of entrepreneurial thinking ( )
A:对
B:错
答案: 对
第二章 单元测试
1、 What kinds of people are indispensable to human innovation and entrepreneurship practice? （ ）
A:Scientist
B:Engineer
C:Entrepreneur
D:Teacher
答案: Scientist
Engineer
Entrepreneur
2、 What are the core competitive businesses of Xiaomi? ( )
A:MIUI
B:Michat
C:Mobile phone
D:Online games
答案: MIUI
Michat
Mobile phone
3、 According to Olive’s research on entrepreneurial process, what kinds of work are usually required before preparing an entrepreneurial plan? ( )
A:Decision to be a leader /entrepreneur
B:Selection /Refinement of new business opportunity idea
C:Prepare preliminary venture analysis
D:Assemble the management team
答案: Decision to be a leader /entrepreneur
Selection /Refinement of new business opportunity idea
Prepare preliminary venture analysis
Assemble the management team
4、 An easy to remember LOGO is a must for every successful business. ( )
A:对
B:错
答案: 对
5、 What are the external factors for the success of Lei Jun and Xiaomi’ s entrepreneurial ventures? （ ）
A:Innovation of marketing model
B:Innovation of business model
C:Innovation of competitive strategy
D:User MI fan support
答案: Innovation of marketing model
Innovation of business model
Innovation of competitive strategy
User MI fan support
第三章 单元测试
1、
In the following options，The social capability is what developing countries have to develop in order to catch up. It includes ( )
A:technical competence
B:experience in the organization and management of large enterprises.
C:effective financial institutions
D:government stability and effectiveness
答案: technical competence
experience in the organization and management of large enterprises.
effective financial institutions
government stability and effectiveness
2、 Which of the following are measurement of technological and social capabilities ( )
A:The quality of a country’s science base
B:R&D expenditure.
C:Openness across country boarders.
D:Production capability
答案: The quality of a country’s science base
R&D expenditure.
Openness across country boarders.
Production capability
3、 Solow’s theory indicates the convergence between rich and poor countries, and this is consistent with the reality. ( )
A:对
B:错
答案: 错
4、
The total factor productivity can be measured as total output divided by weighted average of inputs. Is that right or wrong( )
A:对
B:错
答案: 对
5、 The research and development can be divided into three catagories: ( )
A:Basic research
B:Applied research
C:Development
D:Commercialization
答案: Basic research
Applied research
Development
第四章 单元测试
1、 What does a trademark protect（ ）
A:an ninvention
B:a work of art
C:logos, names and brands
D:the look, shape and feel of a product
答案: logos, names and brands
2、 In most countries, how long does copyright last for? （ ）
A:10 years after the creation of the work
B:50 years after the creation of the work
C:10 years after the death of the person who created that work
D:50 years after the death of the person who created that work
答案: 50 years after the death of the person who created that work
3、 How long do patents usually last for? （ ）
A:10 years
B:20 years
C:40 years
D:60 years
答案: 20 years
4、 If you write an original story, what type of intellectual property gives you the right to decide who can make and sell copies of your work? （ ）
A:copyright
B:geographical indications
C:patents
D:registered designs
E:trademarks
答案: copyright
5、 Imagine a footballer sets up his own company to sell his own range of clothes. What type of intellectual property can he use to show that the clothes are made by his company? （ ）
A:copyright
B:geographical indications
C:patents
D:registered designs
E:trademarks
答案: trademarks
6、 If a company develops a new technology that improves its main product, what type of intellectual property can they use to stop others from copying their invention? （ ）
A:copyright
B:geographical indications
C:patents
D:registered designs
E:trademarks
答案: patents
7、 What protects the intellectual property created by inventors? （ ）
A:copyright
B:geographical indications
C:patents
D:registered designs
E:trademarks
答案: patents
8、 What protects the intellectual property created by designers? （ ）
A:copyright
B:geographical indications
C:patents
D:registered designs
E:trademarks
答案: registered designs
9、 What protects the intellectual property created by artists? （ ）
A:copyright
B:geographical indications
C:patents
D:registered designs
E:trademarks
答案: copyright
10、 What does IP stand for( )
A:Internet Provisions
B:Intellectual Property
C:Internet Property
D:Intellectual Provisions
答案: Intellectual Property
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